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A Cross-Cultural and Cross-Gender Analysis of Compulsive Buying Behaviour's Core Dimensions

机译:强迫性购买行为核心维度的跨文化和跨性别分析

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摘要

This study seeks to address the disagreement in the literature about compulsive buying behavior's (CBB) dimensional structure and tests for cross-cultural and cross-gender invariance in young British, Chinese, Czech and Spanish consumers using structural equation modelling. The results show that CBB has two compulsive dimensions: Compulsive Purchasing (CP), and Self-control Impaired Spending (SIS). These dimensions are cross-culturally invariant, although the influence of SIS on CBB is higher in more developed countries, particularly among females. The confirmation of the SIS dimension and the external validity of the CBB construct established through the cross-cultural invariance in CBB dimensions indicate that screening tools should be revised accordingly. The SIS dimension has possibly been previously misinterpreted as impulsive and/or as spontaneous buying and may explain the higher incidence of CBB among female consumers.
机译:本研究旨在解决文献中关于强迫性购买行为(CBB)维度结构以及使用结构方程模型对年轻的英国,中国,捷克和西班牙年轻消费者的跨文化和跨性别不变性进行测试的分歧。结果表明,CBB具有两个强迫性维度:强迫性购买(CP)和自我控制的不良支出(SIS)。尽管在更发达国家,特别是在女性中,SIS对CBB的影响更大,但这些维度在跨文化方面是不变的。 SIS维度的确认以及通过CBB维度的跨文化差异建立的CBB构建的外部有效性表明,应相应地修改筛选工具。 SIS维度以前可能被误解为冲动和/或自发购买,并且可能解释了女性消费者中CBB发生率较高。

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